Two definitions of propaganda.

“Propaganda, n. any form of communication in support of national objectives designed to influence the opinions, emotions, attitudes, or behavior of any group in order to benefit the sponsor, either directly or indirectly.” [Source: American Heritage U.S. Military Dictionary at Answers.com]

“Propaganda. Message conveyed in order to support and spread a particular opinion or point of view, engaging both the intellect and the emotions of the audience. Propaganda may consist of an overt appeal such as most advertising copy or be non-overt such as the seller’s participation in community events, company slogans and logos, special employee benefits and so forth.” [ Source: Barron’s Marketing Dictionary at Answers.com]

I have to say it. I can’t help being amazed at the eagerness with which all local media lined up at the propaganda trough before, during, and after the Air Force Thunderbirds performances this week. This was, after all, military propaganda at its best. No overt pitch for military values and perspectives was necessary, simply that uncritical glee expressed about big machines going fast. And no worries because barely a critical word appeared in any of the “aw shucks, golly, they go real fast” reporting.

It seems to me that, at minimum, these jets should be dealt with in the same manner as you might teach “responsible” gun ownership. That is, it should be made clear that these are weapons, that their main purpose is killing, and that their use, even if and when considered “necessary”, is a sign of the failure of other important policies. We need to be aware of the responsibility that goes with the possession of such tools of destruction.

On the other hand, stressing the thrill of the show serves the interests of those who would rather not foster the public’s appreciation of the unpleasantness of war and the political problems for those in power that can bring.